AIR PlatformTM has been entirely designed and developed by creation & design. This is an integrated and advanced custom corporate and e-commerce website management platform, modern, easy-to-use, fully customizable and adaptable, depending on the project.
creation & design designed the sign - logo and the brand identity of AIR PlatformTM. Two original and particularly powerful versions for the words AIR and Platform were developed, designed to fully match each other, with the same design philosophy and geometry, as well as design lines of similar intensity. Then, one of the two was further developed into a comprehensive font, the "CND AIR font", exclusively created and used for the AIR PlatformTM project. The choice of colours for the logo and the brand identity was based on the colour profile of the renewed corporate identity of creation & design. Lastly, the overall design approach of AIR Platform’s brand identity is characterized by simple and clean geometry, referring to the dynamic yet simple features and functions offered by the AIR PlatformTM.