AIR Platform™ has been entirely designed and developed by creation & design. This is an integrated and advanced custom corporate and e-commerce website management platform, modern, easy-to-use, fully customizable and adaptable, depending on the project.
AIR Platform™
A fully custom CMS platform, for managing corporate websites, blogs, portals and e-commerce websites.
PLATFORM
LOGO DESIGN
CORPORATE IDENTITY DESIGN
CREATIVE DIRECTION
Logo design · Corporate identity · Creative direction · Design system
creation & design designed the sign - logo and the brand identity of AIR Platform™. Two original and particularly powerful versions for the words AIR and Platform were developed, designed to fully match each other, with the same design philosophy and geometry, as well as design lines of similar intensity. Then, one of the two was further developed into a comprehensive font, the R90™ Typeface, created by our own RAW79® DIGITAL TYPE FOUNDRY and used for the AIR Platform™ project. The choice of colours for the logo and the brand identity was based on the colour profile of the renewed corporate identity of creation & design. Lastly, the overall design approach of AIR Platform™ brand identity is characterized by simple and clean geometry, referring to the dynamic yet simple features and functions offered by the AIR Platform™.
TYPEFACE IN USE
FOUNDRY
RAW79® DIGITAL TYPE FOUNDRY
CATEGORY
Sans Serif, Display
STYLES
14 Styles with 909 Glyphs