CHALLENGE

creation & design completed the design of the sign - logo of the HormoneScan^® test group of the medical and research laboratory Diagnostic Athens. An original font with solid prints was created for the design of the logo, designed exclusively for the specific logo. The design mark consists of two triangular geometric shapes depicting the control and the sample. The test is illustrated with the outer triangular geometric shape and the sample with the inner triangular geometric shape. The choice of blue color in the HormoneScan^® logo is a color shade from the blue color of the Diagnostic Athens logo, while the particular shade of coral color respectively, was selected based on the characteristics of the specific test group.