CHALLENGE

creation & design designed the logo and brand identity of Dimitra Diakoumopoulou, Dental Surgeon, MDDR, PhD candidate MD at the National Kapodistrian University of Athens The logo and the brand identity are characterized by clean lines and modern design trends. The sign can be interpreted in two ways: on the one hand, the sign presents the dentist’s name initials (ΔΔ) and, on the other hand, the logo’s form refers to the shape of two teeth (or two teeth roots), which are isometric and uniform, making direct reference to the appearance and health status of teeth following the dentist's services (general dentistry, orthodontics, implants and cosmetic dentistry). The logo design is perfectly consistent with the sign’s shape, resulting in a well-tended and complete logo. Finally, the colour palette consists of earthy shades of pink and violette, a colour choice which is not so common in the dentistry sector.